Inside the bakery

Billboard advertising has come on in leaps and bounds over the years. Where once, passers-by had to make do with simple 2D images, we are now treated to video displays, overhead projections and humungous programmable LED signage.

Yet here at Cake, we like to put our own spin on things which is why we created the world’s first knitted billboard for Sky and the Women’s Institute in a bid to crown the first ever W-Icon.

A dedicated team of WI knitters created the billboard, made from 80 kilometres (enough to stretch from London to Brighton) of wool and taking over 250 hours to create. The billboard was unveiled at the NFWI (National Federation of Women’s Institutes) AGM this week.

The search for the W-Icon will end when one WI member is chosen from over 200,000 women to become the face of the institute on Sky Learning. She will use the skills the WI is famous for, by hosting a range of inspiring and useful ‘How To’ guides to modern life. The guides will be hosted online and broadcast on Sky TV.

If you think you are or know someone who could be the ultimate W-Icon, then visit www.sky.com/w-icon for an application form.

Taking inspiration from some of the greats, Paula Radcliffe, Haile Gebrsellasie and Liz McColgan, Cake HQ were out in force on Friday for a 5K run to help raise money for charity.

With the classics loaded on our ipods (Eye of the tiger, I will survive, Don’t Give Up) we proceeded to the gruelling course set out in Regents Park. As we arrived at the venue, the luminous placards outlining the course made everything seem so real, there was no going back!

We assembled ourselves at the start line, checking out the competition and nodding our heads at the other runners. It was a fearful sight, an array of team shirts, motivational speeches and military warm up exercises designed to make us weak at the knees. But we were psyched and the adrenaline was pumping, Cake HQ was poised and ready to fly!

We left the start line like Wippets, mowing down anyone in our way, but by the 4k mark I myself was ready to give up. Indeed, I probably would have given up were it not for the moral support of my fellow Cakers, who lifted my spirits and helped keep utter exhaustion at bay. Nice to see that sportsmanship is alive and well, and even nicer to get fitter and raise a bit of cash for charity in the process.

Well Done to Matt Holmes who bombed it to the finishing line in double quick time. You’re our hero!

Aint YouTube brilliant! Thanks to the world’s favourite video sharing website, global humiliation is never more than a quick click away.

No longer can you safely sing into a hairbrush in front of a camcorder, safe in the knowledge that your antics will remain a secret between you and your air guitar. These days, if you commit anything to video, you have to be mindful that one of your hilarious ‘friends’ might get hold of your secret tape, put it on the Internet, then watch as the world laughs at you.

Weezer have just released a music video starring a selection of some of the more notable unfortunates immortalised by the global-idiot generator that is YouTube. Watch and enjoy…

Is it a bird? Is it a plane? No – it’s an opera singer. Londoners were amazed this morning to be greeted with the sight of opera superstar Lesley Garrett giving her most unique performance yet - 50 metres above the Tower of London.

The world’s first-ever aerial operatic performance was staged today to promote the launch of the new Sky Seats Extra scheme, which offers reduced price opera tickets to the public. Sky Arts, sponsors of English National Opera (ENO), will now provide 14,000 seats for as little as £20 a ticket (saving up to £46 per ticket). Sky Seats is the largest permanent discount ticket plan available for major opera productions in the UK with over 14,000 tickets available per season.

Lucky opera fans at today’s stunt were seated on specially-designed theatre seating, decked out in red velvet, and were hoisted up in the air by a 160-tonne crane, to experience the ultimate audio-visual treat as Lesley performed an aria from The Magic Flute, part of English National Opera’s up coming season.