Inside the bakery

The Cake crew are going back in time tonight as we’re all off to the V Day Ballroom Blitz. The girls will be sliding some nylons over their silky smooth thighs and the boys will be sneaking peeks from under their Trilbys!

Why you may ask? Well the youth volunteering agency v are launching 150 new volunteering projects for 16 – 25 year olds. Setting out to prove that volunteering is not only fun and a great way to improve your life and work skills, v are also thanking their innovative and creative community of existing volunteers with one almighty party that’s going to be rocking the Bloomsbury Ballroom in London tonight until the early hours.

The Enemy and rising stars The Rumble Strips, The Thirst and Martina Topley Bird amongst many others will be performing at tonight’s event and we’re pretty sure that everyone there will be getting the message that the 1940’s community spirit is still very much alive with young people today!

Along with agreeing to headline this free party, The Enemy recently chose to join one of the vinvolved projects and planted trees in South London to brighten up the residents urban spaces…. Tonight Malcolm they will definitely be brightening up Cake’s urban faces!

Check out www.vinspired.com to find out about projects in your area as well as a footage, photographs and exclusive band interviews.

Check out Pot Noodle’s latest genius piece of advertising. Following on from the Moussaka Rap, I Wish… is a parody of the 1980s power ballad complete with rolled up jacket sleeves and heartfelt staring into the middle distance. Nice to see Pot Noodle back to its irreverant best!

Cakers pulled on their walking boots and took part in Living Streets London wide movement ‘Walk to Work Day’ for the second year running this morning.

We discovered a whole new side to the journey to work by leaving the traffic jams and crowds behind to walk in the sunshine. Camden Council provided each walker with a stepometer and a scrumptious (but healthy!) breakfast feast when they got to the office. Pure California supported the event by giving everyone who walked to work a free smoothie for their efforts.

Intotal, the company took a massive 192,406 steps, which works out as 96.203 miles. We saved 10 Kg of CO2, that’s around 10 bags of sugar in weight!!!

To make the walk a bit more interesting the walkers took photos on their journey. Darragh Ooi won the prize for best photo and will now receive a scrumptious box of organic fruit and veg once a week for 4 months!

Attention all ice cream lovers I have an important date for the diary or should I say dairy?! Tuesday 29th April is Ben & Jerry’s Free Cone Day, yes that’s right FREE ice cream for everyone. All you have to do is get yourselves down to a participating Scoop Shop between 1 and 5pm next Tuesday and enjoy scoops and scoops of FREE ice cream! What better way to celebrate the 30th birthday of the loveable ice cream duo!

So to whet your appetitive and get you in the moo-d for Free Cone Day we thought we’d share with you one of the hero flavours on offer at selected Ben & Jerry’s Scoop Shops next Tuesday!

Introducing Baked Alaska…an all-white delight mixing vanilla ice cream, marshmallow swirls and white chocolatey polar bears. And as any ice cream lover will tell you, if it’s melted, it’s ruined so tuck into Baked Alaska to support Ben & Jerry’s Climate Change College.

Mmmmmmm looks tasty doesn’t it?

Free Cone Day isn’t just about enjoying cones and cones of yummy ice cream it’s also Ben & Jerry’s way of saying thank you for all your custom, while helping to raise funds for charitable causes around the UK. Ahhh, don’t you just love em!

So what are you waiting for? Check out www.benjerry.co.uk to find your nearest participating Scoop Shop and get stuck in!

The opening of a new Carling Academy is always a cause for celebration, which is why we rolled out a special version of Carling Supports specially for Sheffield, home of the newest Academy.

Carling Supports was successfully launched on a national level in 2007 and gives unsigned bands a chance to taste fame and fortune by playing at their nearest Carling Academy. They can also gain a supporting slot for a headline act in the venue.

To celebrate the opening of the Sheffield Academy, we ran a localised version called Carling Supports Sheffield. The aim was to raise awareness of the venue among local bands, music lovers, on trade outlets and the media.

Over one hundred bands from all across Yorkshire entered the competition, with hopes of being on the first bill of Carling Academy 2 Sheffield. Sixteen bands were chosen to perform at showcases in pubs and bars across the city, where they played to an independent panel of judges. Standards were high throughout, with a wide variety of music styles on show. Plans to choose four finalists proved impossible; a slight bending of the rules made the decision a little easier and five top quality acts made it through to the main event.

Shot Dead, The Magi, Tiananmen, Vegas Child and Silent Film Project rocked the 400 strong crowd with music ranging from indie pop, through rock and punk, to heavy metal, with each band bringing a different sound to the evening. Having over 400 fans turn up to an unsigned music showcase highlights the health of the Sheffield music scene and the quality of the acts that played on the evening; it’s great for Carling to now be part of it.

For more information and images from the Carling Supports Showcases, take a look at the Carling Supports website.