Inside the bakery

Anyone who was at V Festival this year or saw any of the highlights knows that V was THE festival of the summer. But while the festival rocked front of stage, Cake was rocking it behind the scenes to make sure it was another storming success.

From handling the world’s press and photographers (and becoming photographer’s assistants in some instances!), running the box office, to managing the V Festival website (and unearthing the hottest new TV presenter Fleur JR!), Cake can run a festival like no other.

From Kings of Leon, Muse, Stereophonics, Amy Winehouse, Lenny Kravitz to Girls Aloud, Kaiser Chiefs, The Prodigy and many, many more, the line-up made for an amazing weekend of music.

There was plenty of mud, sweat and cheers all weekend, though for Chelmsford substitute mud for sunshine (sorry Stafford!).

We’re all now recovering here at Cake Towers after a V good job well done.

So the magical mystery tour began with the typical traffic jams as we crossed various terrains to take us to the Chelmsford field of dreams known as V Festival.

The fun bus with Nic, Lizzy, Will, Aby, Emma I and Kate F cruised at around a speed of around 5mph (thanks to the queues) with a journey time of around 4 hours (instead of the usual 1.5).

Despite not driving for nine months and never facing the wonders of an automatic, Nic navigated the road to V, with Lizzy as wing-man in charge of musical accompaniment.

Aby kept the troops fed and watered, though with so many sweets and biccies a sugar crash was inevitable - though affected some more than others! Kate managed to rescue Emma for the arms of slumber though.

However, the biggest revelation of the trip is the newly crowned Daddy of Cake – Pimp Willy! It takes a certain kind of man to be able to handle five ladies for four hours…

TICKETS ON SALE NOW - FRIDAY 7TH MARCH 2008

Yes! We’re back and what a brilliant line-up we have so far which includes Muse, The Verve and Kings of Leon.

V Festival 2008, sponsored by Virgin Mobile, will take place in the beautiful surroundings of Hylands Park, Chelmsford and Weston Park, Staffordshire on 16-17th August.

Tickets have gone on-sale today and with over 100,000 people having already visited the site since the line-up announcement this week tickets are likely to be snapped up in record time.

Tickets should only be purchased from official outlets, for further information please visit the website – www.vfestival.com

www.gigsandtours.com
www.seetickets.com

Chelmsford Civic Theatre Box Office 01245 606 505
Ticket Prices: £145 weekend pass with camping, £125 weekend pass without camping, £70 day ticket (plus £8 booking fees)

Here’s to another successful year!

To speak to someone in the press office, please contact the team at Cake on 020 7307 3108 or vfestival@cakegroup.com.

Wow, its been quite a summer here at Cake Towers and with Bestival taking place at the weekend so heralds the closure of Cake’s Summer of Love 2007. Over the (non) summer various members of staff worked in a vast array of roles at nearly all the major festivals across the UK (and one member of staff even reached Texas!). Throughout the summer a little tally has been made and herewith are the Cake Festival Statistics. 2007…

Most miles traveled by an employee - 23,208 (by Account Director Tim Pearson)
Media schmoozed – 893
Total Hotel Room nights booked – 431
Famous people met – 263 (A-C list including bands)
Number of Wellies worn – 236
Photographers escorted – 164
Hours of footage filmed for Carlings Festival Postcards - 73
Most Festivals attended – 16 (by Account Director Tim Pearson)
Blisters registered – 14
Minibars emptied – 9
Average number of phone recharges a day – 3.4
Cars stuck in mud – 2
Gigs staged in a truck! - 1

The title says it all. Enjoy

Sarah initiates the first annual V Festival limbo competition. Not sure if it will catch on…

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