Inside the bakery

Razorlight drummer Andy Burrows treated seven lucky fans to a unique 15 minute live acoustic set at Rock Ness festival prior to the bands
headline performance at the event.

The ‘Strike Cold Session’ gig took place in the unusual surroundings of a Carling fridge truck at Carling’s Cold Beer Amnesty. The trucks are normally used to keep the beer on site extra cold, allowing festival goers to exchange any unopened can of warm beer for an ice cold can of Carling. Andy defied the 2c temperature to perform several tracks from his new solo album.

Visit www.carling.com for more information about Carling’s summer ‘Strike Cold’ campaign.

Billboard advertising has come on in leaps and bounds over the years. Where once, passers-by had to make do with simple 2D images, we are now treated to video displays, overhead projections and humungous programmable LED signage.

Yet here at Cake, we like to put our own spin on things which is why we created the world’s first knitted billboard for Sky and the Women’s Institute in a bid to crown the first ever W-Icon.

A dedicated team of WI knitters created the billboard, made from 80 kilometres (enough to stretch from London to Brighton) of wool and taking over 250 hours to create. The billboard was unveiled at the NFWI (National Federation of Women’s Institutes) AGM this week.

The search for the W-Icon will end when one WI member is chosen from over 200,000 women to become the face of the institute on Sky Learning. She will use the skills the WI is famous for, by hosting a range of inspiring and useful ‘How To’ guides to modern life. The guides will be hosted online and broadcast on Sky TV.

If you think you are or know someone who could be the ultimate W-Icon, then visit www.sky.com/w-icon for an application form.

Taking inspiration from some of the greats, Paula Radcliffe, Haile Gebrsellasie and Liz McColgan, Cake HQ were out in force on Friday for a 5K run to help raise money for charity.

With the classics loaded on our ipods (Eye of the tiger, I will survive, Don’t Give Up) we proceeded to the gruelling course set out in Regents Park. As we arrived at the venue, the luminous placards outlining the course made everything seem so real, there was no going back!

We assembled ourselves at the start line, checking out the competition and nodding our heads at the other runners. It was a fearful sight, an array of team shirts, motivational speeches and military warm up exercises designed to make us weak at the knees. But we were psyched and the adrenaline was pumping, Cake HQ was poised and ready to fly!

We left the start line like Wippets, mowing down anyone in our way, but by the 4k mark I myself was ready to give up. Indeed, I probably would have given up were it not for the moral support of my fellow Cakers, who lifted my spirits and helped keep utter exhaustion at bay. Nice to see that sportsmanship is alive and well, and even nicer to get fitter and raise a bit of cash for charity in the process.

Well Done to Matt Holmes who bombed it to the finishing line in double quick time. You’re our hero!

Cake has been exercising its green fingers for The Children’s Society this week.

We created the UK’s first live billboard made entirely out of flowers in celebration of the charity’s garden at this years Chelsea Flower Show. Over 8000 fresh roses, 1500 carnations and 1000 crythsanths (all approx.) were used to create this fantastic floral masterpiece.

Unfortunately, we’re not as good at managing taxis as we are at managing innovative billboard campaigns, which is why Kim ended up on site at 7am - a full hour before the build actually commenced at 8am under the expert eye of billboard specialist Will Parkinson.

The most colourful thing to hit Hackney was completed for a press photo-call by 10.30am. Bloomin’ Marvellous!

As Ben and Jerrys’ 30th Birthday celebrations kicked off in Leicester Square, Daisy the cow went to meet some of her biggest fans.

Armed with a refrigerated van, birthday hats, party poppers and lots of ice cream, Daisy set about spreading the good moo-d around some of her favourite media houses.

Her arrival was met with jubilation from hungry journalists followed by one or two bust ups as colleagues battled to grab their favourite Ben & Jerry’s flavours and goody bags!

It was a long day, but the sheer excitement from all our media pals made Ben and Jerrys’ birthday even more special.

Peace, Love and Ice Cream to all

HAPPY 30TH BIRTHDAY BEN & JERRY’S