Inside the bakery

August 22nd? What the hell have we been doing for the last month, I’m sure
you asking? Well if you must know we’ve been pretty damn busy down here on
Stephens Mews. Doing what? Well shall we take a spin round the building and
find out?

The digital team have been selling Spooks: Code 9 to the interweb. Imagine if
Paris Hilton was a spy and the entire fate of the human race depended on her
quick wits. Well that little fantasy was made possible by
www.facespook.co.uk. You could upload any mugs face, in fact Deputy Dudley
looked the big dog in it, and they would star in their own little mini
series.

Cake Live took the company to Prague for a weekend for the launch of the new Saints
Row game and ended up in Helga’s World of Pain – the game is supposed to be underground, but this took it a bit literally.

The Comms team has been a bit mad lately as we prepare for 2 massive
events in the next week. Firstly Thursday (25th) sees the launch of our latest
project with Vinspired. Vfavours focuses around reclaiming used clothes and
customizing, remaking them and basically recycling fashion.

And the other big Cake event takes place next Tuesday (30th) with Ford
Fiestas Tango at the Tower. I suppose a cross between Strictly Come Dancing,
Herbie Goes To London, a live orchestra, loads of celebs and an iconic
setting…sounds pretty much like a standard
Cake event then.

I’m sure there’ll be loads of pics to go up, lots of videos and pages and
pages of coverage to go up on the site, so check back in the next few days
and see just how fantastically exciting the world is…

For the Sol Bring on the Sunshine tour 2008 the team visited London Victoria Station on 6th August.

A bleary eyed team leader Rachel, was on site for the 1am load-in where the sol branded Mexican taxi was positioned right inside the station on the main concourse

During the day, the Latino music was blaring out of the car while the sol team interacted with commuters and tourists, giving out money off vouchers and scratchcards. At night, extra staff hit the local on-trade accounts in the station to offer people scratchcards to win a free bottle of Sol.

This was part of the activity in London in the final week of a 6 week tour across 8 cities with 12 staff and 6 branded classic VW beetles.

Actually it’s the really friendly Swedish band Henry Fiat’s Open Sore, one of the acts who played at Way Out West, Gothenburg, Sweden this weekend, 7-9 August http://wayoutwest.se/english

On site was the lovely Stephanie Moses, yours truly and our Swedish counterparts from WeMadeThis, working it for the SanDisk Wake Up Your Phone Campaign http://www.wakeupyourphone.com/. Way Out West was the third event in SanDisk’s global Live Nation sponsorship calendar - featuring the new SanDisk Mobile Ultra mobile phone memory card.

So who did we meet, what was the gossip…? Top of the list was Franz Ferdinand, N.E.R.D and The Flaming Lips – all of whom played awesome sets as did The Nationals. We also had the pleasure of interviewing The High Hats, Dengue Fever, Dapuntobeat, Joan as Police Woman, Buraka Som Sistema, The Sonics, The Dodos and José González.

Way Out West, voted best Scandinavian music festival 2007, featured a good mix of music including both local and international artists and bands, Gothenburg City club nights and everything Swedish from fashion, hot dogs, dance moves and moshing madness….oh and popular names with almost every other person named Niklas, Henrik or Magnus, go figure?

Score: 9/10. It’s a given really - had a great time with an awesome bunch of people, made all the more fun with Stephanie who kept me laughing the entire weekend.

The summer sun provided the perfect setting for the opening day of Ben & Jerry’s Sundae on the Common 2008, as months of blood, sweat and tears culminated in a spectacular day of live music and free ice cream.

A stellar line up including the mighty Charlatans, Guillemots, the Delays and Charlotte Hatherley set the tone for a day out for all the family, along with a host of other quirky activites including toe wrestling, egg and spoon racing and the legendary Ben & Jerry’s helter skelter.

The day ended with a few words from the King of ice cream himself, Mr Jerry Greenfield, as he introduced the Charlatans. The crowd were thrilled and stood in oar of the man who gave us legendairy ice cream with chunk factor.

Peace, Love and Ice Cream

Brace yourselves people we can now reveal the Saturday line up for Ben & Jerry’s Sundae on the Common on 27th July! If you missed the chance to bag a ticket for the Sunday festivities, you’re in luck because tickets to Saturday are on sale now.

Headlining the 30th birthday party celebrations on the Saturday, and getting everyone in the moo-d to party, are the Charlatans, with support from the Guillemots, Delays, Charlotte Hatherley, Florence and the Machine, Brightlights and the Troubadours.

If that wasn’t enough the mighty Jerry Greenfield will also be there to help celebrate Ben & Jerry’s big 30! So for unlimited Ben & Jerry’s free ice cream, 20 flavours to choose from, fairground attractions, petting zoo, and a legen-dairy line up, visit www.benjerry.co.uk Tickets are on sale now but they are going fast…