Archive for the 'PR' Category

An udder success

Friday, May 2nd, 2008

As Ben and Jerrys’ 30th Birthday celebrations kicked off in Leicester Square, Daisy the cow went to meet some of her biggest fans.

Armed with a refrigerated van, birthday hats, party poppers and lots of ice cream, Daisy set about spreading the good moo-d around some of her favourite media houses.

Her arrival was met with jubilation from hungry journalists followed by one or two bust ups as colleagues battled to grab their favourite Ben & Jerry’s flavours and goody bags!

It was a long day, but the sheer excitement from all our media pals made Ben and Jerrys’ birthday even more special.

Peace, Love and Ice Cream to all

HAPPY 30TH BIRTHDAY BEN & JERRY’S

The morning after…

Thursday, May 1st, 2008

Residents in Bloomsbury square could have been forgiven for thinking that they’d been transported back in time, as hundreds of bright young things attending the V Day Ballroom Blitz queued outside the Bloomsbury Ballroom last night. Looking very dapper in their fantastic re-creations of 1940’s outfits, attendees enjoyed a night of decadent Glamour with a twist of modern rock.

As hosts of the event, Cakers turned out in their finery with pretty frocks, lipstick and nylons (that was just the boys!) zoot suits and trilbies … What a good looking bunch we are! ;-) We were joined by The Enemy who played an electrifying set after spending a few hours watching the football. Re-creating the community spirit of the 1940’s in a packed ballroom, bonding with the audience, who were happily punching the air and singing along to their sheer raw passion and energy on stage.

The Rumble Strips, true to form blew the roof off, with their trumpet ensemble playing a fantastic modern ska set and despite having a worry that they had no 1940’s outfits, naturally turned up totally looking the part. The Thirst scooted all the way across London from a Rock against Racisim gig and made it on stage just in time to kick off the event – they loved it so much they stayed and partied with us until the early hours with Bloc Party playing some inspiring tunes on the decks and reminding us just how good the 80’s were!

Hugo and Lawrence from Popstars kept the main room going all night between bands with some great Electro Dj’ing and Dave Berry entertained us all throughout the evening dressed like someone out of clockwork orange.

The Cake live team did themselves proud with a chill out room to die for - a fabulous re-creation of a 1940’s German cabaret bar, where showgirls and magicians mingled with the crowd.

The Broken Hearts played a Burlesque Dj set throughout the evening, ringing through their mixes on a telephone and sporting the kinkiest little gold lame air hostess outfits you’ve ever seen. To set the scene, The Marjorie Belles started the celebrations with some original 1940’s tunes… And yes we got the Chattanuga choo choo (who knows how to spell that?!) Finally the showstopper came from ex Tricky singer, Martina Topley Bird, whose new critically acclaimed solo album is out next week.

There are a few Cakers feeling rather sorry for themselves today, having enjoyed the debauchery of such an amazing night, so be gentle with us please! (Professional to the last the Cake team’s party started after the main event of course!)

But why you ask did we do all this?… Well apart from the 1940s fashion trend currently hitting the high street, and our love of all things indie, we actually had a message to convey! Last night we took the first steps to changing the perceptions of youth volunteering in England. Our client v, launched 150 new youth volunteering projects for 16 – 25 year olds, a program called vinvolved, with opportunities in areas as diverse as music, sport, environment and the community.

We had over 7,000 entries for tickets to the event and well over 500 lucky people, made up from existing volunteers and newcomers to the creative and inspirational young volunteering scene, attended the gig.

To find out more go to www.wearev.com.



Cake rewind to the 1940’s to launch the UK’s biggest youth action scheme vinvolved

Wednesday, April 30th, 2008

The Cake crew are going back in time tonight as we’re all off to the V Day Ballroom Blitz. The girls will be sliding some nylons over their silky smooth thighs and the boys will be sneaking peeks from under their Trilbys!

Why you may ask? Well the youth volunteering agency v are launching 150 new volunteering projects for 16 – 25 year olds. Setting out to prove that volunteering is not only fun and a great way to improve your life and work skills, v are also thanking their innovative and creative community of existing volunteers with one almighty party that’s going to be rocking the Bloomsbury Ballroom in London tonight until the early hours.

The Enemy and rising stars The Rumble Strips, The Thirst and Martina Topley Bird amongst many others will be performing at tonight’s event and we’re pretty sure that everyone there will be getting the message that the 1940’s community spirit is still very much alive with young people today!

Along with agreeing to headline this free party, The Enemy recently chose to join one of the vinvolved projects and planted trees in South London to brighten up the residents urban spaces…. Tonight Malcolm they will definitely be brightening up Cake’s urban faces! ;-)

Check out www.vinspired.com to find out about projects in your area as well as a footage, photographs and exclusive band interviews.

Inside Scoop: Free Cone Day

Wednesday, April 23rd, 2008

Attention all ice cream lovers I have an important date for the diary or should I say dairy?! Tuesday 29th April is Ben & Jerry’s Free Cone Day, yes that’s right FREE ice cream for everyone. All you have to do is get yourselves down to a participating Scoop Shop between 1 and 5pm next Tuesday and enjoy scoops and scoops of FREE ice cream! What better way to celebrate the 30th birthday of the loveable ice cream duo!

So to whet your appetitive and get you in the moo-d for Free Cone Day we thought we’d share with you one of the hero flavours on offer at selected Ben & Jerry’s Scoop Shops next Tuesday!

Introducing Baked Alaska…an all-white delight mixing vanilla ice cream, marshmallow swirls and white chocolatey polar bears. And as any ice cream lover will tell you, if it’s melted, it’s ruined so tuck into Baked Alaska to support Ben & Jerry’s Climate Change College.

Mmmmmmm looks tasty doesn’t it?

Free Cone Day isn’t just about enjoying cones and cones of yummy ice cream it’s also Ben & Jerry’s way of saying thank you for all your custom, while helping to raise funds for charitable causes around the UK. Ahhh, don’t you just love em!

So what are you waiting for? Check out www.benjerry.co.uk to find your nearest participating Scoop Shop and get stuck in!

Carling Supports Sheffield

Monday, April 21st, 2008

The opening of a new Carling Academy is always a cause for celebration, which is why we rolled out a special version of Carling Supports specially for Sheffield, home of the newest Academy.

Carling Supports was successfully launched on a national level in 2007 and gives unsigned bands a chance to taste fame and fortune by playing at their nearest Carling Academy. They can also gain a supporting slot for a headline act in the venue.

To celebrate the opening of the Sheffield Academy, we ran a localised version called Carling Supports Sheffield. The aim was to raise awareness of the venue among local bands, music lovers, on trade outlets and the media.

Over one hundred bands from all across Yorkshire entered the competition, with hopes of being on the first bill of Carling Academy 2 Sheffield. Sixteen bands were chosen to perform at showcases in pubs and bars across the city, where they played to an independent panel of judges. Standards were high throughout, with a wide variety of music styles on show. Plans to choose four finalists proved impossible; a slight bending of the rules made the decision a little easier and five top quality acts made it through to the main event.

Shot Dead, The Magi, Tiananmen, Vegas Child and Silent Film Project rocked the 400 strong crowd with music ranging from indie pop, through rock and punk, to heavy metal, with each band bringing a different sound to the evening. Having over 400 fans turn up to an unsigned music showcase highlights the health of the Sheffield music scene and the quality of the acts that played on the evening; it’s great for Carling to now be part of it.

For more information and images from the Carling Supports Showcases, take a look at the Carling Supports website.