Inside the bakery

With over 70% of all households now online the internet is becoming more and more part of our everyday lives and as these new figures from Nintendo show its also changing the way we play.

Since its launch in December 2006 1.4 million Wiis have been connected to the internet and a staggering 1.5 million retro Virtual Console games have been downloaded.

To top this, Nintendo’s handheld the DS has had over 3.5 million unique players battling it out online in over 100 million Wi-Fi games since Autumn 2005.

To keep up to date with the fast moving world of Web 2.0 keep an eye on the Cake site or contact our Digital team to see how they can help you keep up with the flow of the information super highway.

The time-honoured Cake Table Tennis Tournament has got some competition!

Since the delivery of our very own Wii sampling pod Cake has been gripped by Wii Sports Fever. Tennis, Bowling, Boxing, Baseball and Golf have become the flavour of the day as reception has been converted into a virtual sports field.

All we need now is Wii Ping Pong and the spirit of Jono Marcus would be truly proud of us.

For the last 7 years we have PR’d Nintendo and its products and over that time we have had to take some flak from the gadget mags when pitting Nintendo against Playstation and more recently X-Box. But this has been OUR year and we were thrilled, honoured and well, frankly relieved that the Nintendo Wii has been made T3’s Number 1 in the Top 100 gadgets of the year. Right, brown-nosing over, back to work…

Working on the Nintendo account here at Cake is a hard job but very rewarding as we not only get to work on great projects but get to try out all the new games months before launch!

Last week we were lucky enough to get some of Nintendo’s latest console the Wii over to the UK for the first time. For those of you who aren’t into gaming, Wii is totally different from anything on the market with a motion sensitive controller which makes playing games as simple as performing the real activity.

One of the best titles on show was Wii Sports: Tennis a sports game where you actually swing the controller like a tennis racket to return forehands, backhands, lobs and volleys. You can even add spin to your shots with a twist of the wrist like in real tennis! After a few hours on this we were all ready to hit the courts for real. Perhaps we should send Tim Henman one to polish up on his game…

For more info on Wii click here