Inside the bakery

Cake’s viral campaign for Motorola to promote their new wireless S9 headphones continues to go from strength to strength. The series, featuring a krump dance group called the wirebreakers has received over 150,000 views worldwide with coverage as far away as China

The second clip in the series became the most viewed clip on youtube at it’s launch and can be viewed here

Further clips are at http://www.wirebreakers.com with more being released throughout the summer.

As part of the campaign promoting Motorola’s new S9 wireless headphones  Cake in collaboration with the Viral Factory has produced a campaign of eight clips to get Motorola’s ‘Wireless’ message out to consumers.

The activity features unbranded clips of a fictional dance crew called the ‘Wirebreakers’ challenging unsuspecting members of the public to dance offs in places such as a public library, art gallery and squash court. The first clip is on youtube at and more videos are available on the microsite.