Inside the bakery

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IT’S BETTER WHEN YOU’RE TOGETHER

You can’t beat festival season, the best bands playing the songs you love to you and your mates in a muddy field. We all have our festival ‘must haves’ like wet wipes, wellies, toilet paper and cold beer and now there’s another essential to add to the list.

Carling has come up with the ultimate festival accessory – the poncho of all poncho’s and one that not only keeps you, but all your mates dry in the event of a downpour - Carling’s Five Man Poncho.

Specially created with mates in mind, the Five Man Poncho not only keeps the rain off your back it helps keep everyone together – handy for when that mate who has a habit of wandering into the crowds is due to buy a round.

Carling’s Five Man Poncho – keeping mates together this summer.

Full Tilt – at Cartier International Polo, Guards Club, Egham 29th July
We were at Polo’s most exclusive social event for the first date of our “Full Tilt Poker Lounge Summer Tour”: The Cartier International Polo, set in the grounds of the beautiful Windsor park on 29th July. Attended by Royalty, celebrities and VIP’s who all enjoy this unique event.

Full tilt is a serious poker players website. Cake created the marquee in the style of a slick members club with free poker hosted by professional croupiers and supported this with online registration areas and computers for head to head gaming on the Full Tilt site.

Shunning all forecasts for the day, the weather proved to be glorious with about 200 people enjoying the Full Tilt Poker experience throughout this 1-day event

Held at a further 4 sports events during the summer 07 including F1 Powerboats at Cowes and Middlesex 7’s at Twickenham.

Next events:
Middlesex 7s, Twickenham - 18 Aug
Cowes powerboats, Isle of White 24-27 Aug
Blenheim Horse trials, Blenheim Palace 6-9 Sept
Le mans Endurance Silverstone 15-16 Sept

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Cake has won the business for the London Games Festival in a competitiive pitch against other top consumer agencies. Our brief is to help highlight the festival and promote it to non-traditional media.

The London Games Festival, a celebration of games and interactive entertainment taking place during late October 2007. The Festival will feature a series of diverse events in different venues for different audiences. Whether you’re a gamer, a parent needing advice on games, someone working in the industry, or someone wanting to find out more about how games work and where the future of entertainment will take us, this is a festival for you.

The PR Week article is attached below

This year’s Ben & Jerry’s Sundae was yet another shiny, happy friendly event. In fact I think we can say that year three was our best yet. 20,000 people came and licked up 100,000 scoops of ice cream.

Thankfully the rain stayed away from Clapham Common for the duration, making an appearance only after The Feeling had cleared the stage as they hit the last note of their headlining set on Saturday.

Once again Vauxhall City farm was a huge hit and the helter skelter, swing boats, candle dipping and cookie painting kept revellers busy. Not to mention the toe wrestling, air guitar contests and fortune telling Mystic Moo!

This year the event was climate neutral with proceeds from ticket sales going towards a renewable energy project in India. On site were the RSPCA, Trees for Cities, Fairtrade Foundation and Ben & Jerry’s very own Climate Change College Ambassadors. All showed how small things can make a different, whether it’s unplugging your mobile phone to using free range eggs.

The music provided something for everyone, from the Noisettes rocking out to the Proclaimers belting out I’m Gonna Be (500 miles) as a massive conga line snaked its way through the crowd.

See the pics: http://www.benjerry.co.uk/sundae/sundaesnaps.php
Comments: http://www.benjerry.co.uk/sundae/your-feedback.php