Inside the bakery

Surprisingly we’re not the only ones covering the festival this weekend, so I just thought I’d give a quick shout out to the others reporting live from a muddy field.The NME of course is here and reporting the festival from its own dedicated page on its website. Other music websites are here too, and Strange Glue is also reporting from here, and XFM (who are currently camped out in our press office) are also reporting live on the web from this green corner of Shropshire.

It’s not just the pros though. One enterprising punter has his own mobile blog live from the campsite and Flickr has photos from the festival already up. This is a nice photo stream illuminating one of the first funny stories of the festival. After losing a bet with Virgin Radio DJ Chris O’Connell over who could drink the most pints in a weekend Madness singer Suggs. Apparently, Suggs was so confident of victory that he bet his Rolls Royce over his victory. Well, as these pictures testify, he lost and a Keith Moon moment was recreated.

With a location somewhere between middle earth and pride and prejudice, the
Big Chill’s Eastnor Castle provides a festival setting like no other.
Rolling fields, flowing lakes, crazy trees and the odd outdoor piano provide
the perfect mix for the varied festival. Initial worries about the weather
were soon quashed with the early arrival of cake members who reassured the
rest of the staff that wellies could be left at home.

And what a weekend it was! blazing sunshine, activities galore, the
friendliest festival crowd you possibly imagine and some amazing
performances… Anybody lucky enough to catch Seasick Steve on Saturday will
tell you “it’s all good!” From funk to rock and house to soul, the big chill
had it all.

Families dominated the fields by day, with kids playing whilst parent were
swaying, it really felt like the summer had finally arrived. By night, it
was a different place entirely, bright colours lit up the trees and waters,
the kids were all safe in bed and the adults came out play. Monsters, flight
attendants and every other form fancy dress outfit were on show, all dancing
away at the many tents and stages.

The weekend felt like one big holiday; a time for friends and family to get
together in a safe and clean environment to hear some great music. It’s easy
to understand why the Big Chill continues to grow after ten years.

(more…)

At last, a week at the helm of not only the company, but the Blog as well.

I shall feel doubly empowerd to talk shit.

November is already proving to be an incredibly busy month for Cake and we have gone pitchtastic with some excellent briefs in the house. It makes for a hectic time, what with the day to day and working up responses, but I love thinking up crazy ideas that mght actually see the light of the day - what could be more fun than that.

Today has been very much a thinking about Cake day. These are rare, so I enjoy them the most. Only one item on the agenda - Identity overhaul. 7 years on its time for a different look or Sapiens qui prospicit as I once learned. The logo, the website, presentations, the stationary, even the Cake reception as modelled here by Charlie.

We hope you find it informative and gives you a flavour of the work we do; what excites us; and what goes on inside Cake HQ during a typical working week.

We’ll shortly introduce you to our lovely editor who will be responsible for all the information and entertainment you’ll consume on our blog.

Hello, welcome and hope you enjoy the digital ride.