Inside the bakery

One fact of the Great British summer. Cake gets busy. This weekend it’s the V Festival, but that’s after we’ve dusted ourselves down after a monumental weekend in Germany. As Vodafone’s global music agency, we just took Cologne over last weekend, and dealt them Vodafone Music Unlimited.

Large? Yes. A 4 day event over 5 venues with 30,000 gig-goers and over 40 VIP guests, this was a city taken over by music.

Headlined by Massive Attack, The Killers and local superstar The Gentleman, a diverse line up of local and international talent from a range of genres brought the city to life. Delivering against our ‘Music Unlimited’ strategy, content was made available via web, WAP, Bluetooth and live satellite streaming to involve audiences wherever they were, whenever they wanted to see some great live music performances.

Quality work.

This entry was posted on Wednesday, August 13th, 2008 at 10:24 am and is filed under Digital. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.