Second ’spongebob squarepants’ life
Social networks – they’re everywhere these days, aren’t they? But while Facebook seems to be hemorrhaging users, and MySpace gets overtaken by Wikipedia, it seems that the next generation of kids are already hooked on something far more futuristic.

He’s happy ‘cos he’s the future
Today brought the news that Club Penguin and Nicktropolis will be joined by a new virtual world for popular (and US Evangelical baiting) kids cartoon, Sponge Bob Squarepants. All of this may seem like child’s play but it does make you realise that kids growing up in an internet age where social networks and virtual worlds are the norm, will want something a great deal more immersive by the time they’re of University age.
So, while Second Life may have ended up as a curiosity – for the public and for brands - it seems that the future for such virtual worlds might be more rosy. Google’s long-rumoured virtual Google Earth seems particularly interesting. Who knows, maybe your kids will one day see Facebook in the same way we see Saga Holidays or Reader’s Digest. Will Facebook one day look like this?