Is Stickman the new creative?
At a time when broadband, user generated, social networking and increasingly creative flash formats are released on the web, it’s interesting to see the use of really simple vector graphics still creating cut through. A recent campaign by the Post Office should be congratulated for going back to basics for simplicity. It’s beautifully simple and unfortunately not online yet.
You’ll have to resort to the old fashion way and switch your telly on.
One off the first ‘stickman’ type characters I came across online was Yeti.
A hypnotic dancing Yeti, travelling up some steps. Simple. Creative. And highly viral.
[video]http://www.youtube.com/v/Dfz4n2F1v28[/video]
And then came the massively popular and viral series of flash games using the stickman character known as Xaio Xaio, (someone pls explain how to pronounce that!) and ‘Way of the exploding stick’. Waste hours of time here:-http://www.stickpage.com/xiao.shtml
http://www.newgrounds.com/collection/xiaoxiao.html
http://www.scottishlaw.org.uk/games/stickfight09.html
http://www.stickpage.com/wayoftheexplodingstickplay.shtml Some brilliant work by Jeffrey Travis in 2002 creating “What’s Wrong?” for PADD (professional artists against destitute drawings) And then 2 days ago on the Adland commercial archive and blog site.I came across this campaign for FUEL called Sink Skating by production company 86 the onions.(never heard of this company before but certainly unlikely to forget it!)
I love this type of work. Simple. Compelling. Eye catching and the opportunity to extend the campaign through digital is overwhelming.And of course no theme would be complete without someone making a ‘subservient’ version of it.That’s right, you’ve guessed it, the subservient Stickman
All the playground favourite words work, you know the ones starting in s, and p and f. Long live the stickman!Jezmond. <p
