Enter the Wirebreakers
As part of the campaign promoting Motorola’s new S9 wireless headphones Cake in collaboration with the Viral Factory has produced a campaign of eight clips to get Motorola’s ‘Wireless’ message out to consumers.
The activity features unbranded clips of a fictional dance crew called the ‘Wirebreakers’ challenging unsuspecting members of the public to dance offs in places such as a public library, art gallery and squash court. The first clip is on youtube at and more videos are available on the microsite.
