We came, we saw, we turfed
On the 24th and 25th May Trafalgar Square was transformed when 2,000 square metres of turf were laid over the iconic landmark. The stunt was created and executed by Cake for Visit London’s Villages campaign to highlight the green spaces in the capital.
In the wake of the stunt (fondly known as ‘Turfalgar Square’) we’ve put together a wrap report to show just how far and wide the images and stories have spread.
The Guardian
Over 40 pieces of print coverage were generated in the UK
Over 18 pieces of TV coverage told the story of the turf
6 radio hits were achieved
The news about our stunt spread overseas…
Sydney Morning Herald
The story also ran in:
The Daily Telegraph (Australia), May 26, 2007 Saturday
Herald Sun (Australia), May 26, 2007 Saturday
Weekend Australian, May 26, 2007 Saturday
Chicago Tribune, May 25, 2007 Friday, RedEye Edition
Delhi Times (India) May 26th 2007 Saturday
We are still waiting for more coverage to come in from around the world
Online the story has hit far and wide:
USA
http://www.washingtonpost.com/wp-dyn/content/article/2007/05/24/AR2007052401581.html?referrer=emailarticle>
http://seattlepi.nwsource.com/national/1103AP_ODD_Trafalgar_Square.html
http://www.usatoday.com/travel/news/2007-05-24-trafalgar-square-turf_N.htm?csp=34
http://www.marshallnewsmessenger.com/search/content/shared-gen/ap/Europe/ODD_Trafalgar_Square.html
http://www.nwfdailynews.com/article/6282
New Zealand
http://www.nzherald.co.nz/section/2/story.cfm?c_id=2&objectid=10441824
China
http://www.chinadaily.com.cn/lifestyle/2007-05/25/content_880666.htm
India
http://www.hindu.com/2007/05/26/stories/2007052607042200.htm
http://www.newkerala.com/news5.php?action=fullnews&id+32845
http://dailytimes.com.pk/default.asp?page=2007%5C05%5C2
France
http://fr.news.yahoo.com/24052007/202/trafalgar-square-tout-de-vert-vetu.html
http://www.tourmagazine.fr/Trafalgar-Square-se-met-au-vert-!_a4245.html
http://www.tv5.org/TV5Site/info/article-Trafalgar_Square_tout_de_vert_vetu.htm?idrub=17&xml=070524170645.e5gfvzuf.xml http://www.avmaroc.com/actualite/trafalgar-square-a83457.html
http://www.cyberpresse.ca/article/20070524/CPINSOLITE/70524092/5406/CPINSOLITE
http://www.la-croix.com/afp.static/pages/070524170645.e5gfvzuf.htm
http://bibilblog.blogspot.com/
http://www.vacancespratiques.net/Trafalgar-vert!_a5734.html
Germany
http://www.oe24.at/zeitung/welt/weltchronik/article136976.ece
http://www.focus.de/reisen/urlaubstipps/london_aid_57290.html
http://www.baz.ch/news/index.cfm?ObjectID=BE83FA6B-1422-0CEF-70060A2370266284
http://sol.20-cent.de/lifestyle/leben/art1016,1245325.html?fCMS=ca1c6b8e9013d63520c53773005b288e
Spain
http://www.esmas.com/noticierostelevisa/internacionales/629395.html
http://www.noticiasdot.com/viajar/2007/05/25/inglaterra-la-historica-plaza-de-trafalgar-se-viste-de-verde/
- Three of the top twenty image results for a Google search for ‘Trafalgar Square’ are our pictures of it turfed (5 in top 50 so 10%)
- Google news search for “Trafalgar Square’ top topic with 99 other articles linked about Turfalgar
- Over 2,630 views of our clip of the build on YouTube.com
- Adrants and brandflakesforbreakfast coverage
- Over 1500 blog posts so far…
- Over 150 UGC pictures on Flickr
It’s amazing what a bit of turf can do!
