Inside the bakery

Cake is steeped in history. The naming of ‘Cake Corner’, the cosiest of meeting rooms, can be traced to early May 2007, while the practice of listing ‘The Big Five’ & ‘The Next Seven’ (important things happening at Cake) has occupied nigh on two weeks of Creative Planning Assistant David’s time. Needless to say, Cake’s heritage is treasured by proud staff.

So it came as a shock when Cakers were made aware of the exploitation of one such tradition by so-called ‘friends’ of the company. ‘Something For The Weekend’ is, at its best, a unique brainstorming technique designed to maximise workforce creativity when they’re least expecting it (at the weekend).

However, it seems the name has been taken a little too literally recently, with ‘Something For The Weekend’ deteriorating into nothing more than a cheap pulling exercise. The task: to seed The Big Chill programmes in the most trendy and/or unusual places possible. The crime: using said promotional material as a means to imposing oneself on potential beaus.

Take special care in the Streatham area where there have been sightings of a coquettish Lizzy pushing brochures on unsuspecting Marines and a friend of Lucy’s trading leaflets for men’s telephone numbers.

For a risk-free way of finding more about The Big Chill, click here.

This entry was posted on Thursday, May 10th, 2007 at 2:36 pm and is filed under PR. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.