Inside the bakery

Targetting teens is always tricky with the sheer volume of media out there. At Cake we firmly believe that online PR is the perfect companion to any offline campaign.

As part of the Digital PR campaign for ‘Impulse Tease’ we created a unique MSN theme pack allowing users to customise their messenger skin and avatar images.

Since its release in June the Impulse Tease theme has been downloaded 194,360 times with an average of 15,938 downloads a day.

To download the pack for yourself click here

This entry was posted on Tuesday, July 11th, 2006 at 12:41 pm and is filed under Digital. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.