Cake Overhaul
At last, a week at the helm of not only the company, but the Blog as well.
I shall feel doubly empowerd to talk shit.
November is already proving to be an incredibly busy month for Cake and we have gone pitchtastic with some excellent briefs in the house. It makes for a hectic time, what with the day to day and working up responses, but I love thinking up crazy ideas that mght actually see the light of the day - what could be more fun than that.
Today has been very much a thinking about Cake day. These are rare, so I enjoy them the most. Only one item on the agenda - Identity overhaul. 7 years on its time for a different look or Sapiens qui prospicit as I once learned. The logo, the website, presentations, the stationary, even the Cake reception as modelled here by Charlie.
