Inside the bakery

August 22nd? What the hell have we been doing for the last month, I’m sure
you asking? Well if you must know we’ve been pretty damn busy down here on
Stephens Mews. Doing what? Well shall we take a spin round the building and
find out?

The digital team have been selling Spooks: Code 9 to the interweb. Imagine if
Paris Hilton was a spy and the entire fate of the human race depended on her
quick wits. Well that little fantasy was made possible by
www.facespook.co.uk. You could upload any mugs face, in fact Deputy Dudley
looked the big dog in it, and they would star in their own little mini
series.

Cake Live took the company to Prague for a weekend for the launch of the new Saints
Row game and ended up in Helga’s World of Pain – the game is supposed to be underground, but this took it a bit literally.

The Comms team has been a bit mad lately as we prepare for 2 massive
events in the next week. Firstly Thursday (25th) sees the launch of our latest
project with Vinspired. Vfavours focuses around reclaiming used clothes and
customizing, remaking them and basically recycling fashion.

And the other big Cake event takes place next Tuesday (30th) with Ford
Fiestas Tango at the Tower. I suppose a cross between Strictly Come Dancing,
Herbie Goes To London, a live orchestra, loads of celebs and an iconic
setting…sounds pretty much like a standard
Cake event then.

I’m sure there’ll be loads of pics to go up, lots of videos and pages and
pages of coverage to go up on the site, so check back in the next few days
and see just how fantastically exciting the world is…

Anyone who was at V Festival this year or saw any of the highlights knows that V was THE festival of the summer. But while the festival rocked front of stage, Cake was rocking it behind the scenes to make sure it was another storming success.

From handling the world’s press and photographers (and becoming photographer’s assistants in some instances!), running the box office, to managing the V Festival website (and unearthing the hottest new TV presenter Fleur JR!), Cake can run a festival like no other.

From Kings of Leon, Muse, Stereophonics, Amy Winehouse, Lenny Kravitz to Girls Aloud, Kaiser Chiefs, The Prodigy and many, many more, the line-up made for an amazing weekend of music.

There was plenty of mud, sweat and cheers all weekend, though for Chelmsford substitute mud for sunshine (sorry Stafford!).

We’re all now recovering here at Cake Towers after a V good job well done.

So the magical mystery tour began with the typical traffic jams as we crossed various terrains to take us to the Chelmsford field of dreams known as V Festival.

The fun bus with Nic, Lizzy, Will, Aby, Emma I and Kate F cruised at around a speed of around 5mph (thanks to the queues) with a journey time of around 4 hours (instead of the usual 1.5).

Despite not driving for nine months and never facing the wonders of an automatic, Nic navigated the road to V, with Lizzy as wing-man in charge of musical accompaniment.

Aby kept the troops fed and watered, though with so many sweets and biccies a sugar crash was inevitable - though affected some more than others! Kate managed to rescue Emma for the arms of slumber though.

However, the biggest revelation of the trip is the newly crowned Daddy of Cake – Pimp Willy! It takes a certain kind of man to be able to handle five ladies for four hours…

One fact of the Great British summer. Cake gets busy. This weekend it’s the V Festival, but that’s after we’ve dusted ourselves down after a monumental weekend in Germany. As Vodafone’s global music agency, we just took Cologne over last weekend, and dealt them Vodafone Music Unlimited.

Large? Yes. A 4 day event over 5 venues with 30,000 gig-goers and over 40 VIP guests, this was a city taken over by music.

Headlined by Massive Attack, The Killers and local superstar The Gentleman, a diverse line up of local and international talent from a range of genres brought the city to life. Delivering against our ‘Music Unlimited’ strategy, content was made available via web, WAP, Bluetooth and live satellite streaming to involve audiences wherever they were, whenever they wanted to see some great live music performances.

Quality work.

For the Sol Bring on the Sunshine tour 2008 the team visited London Victoria Station on 6th August.

A bleary eyed team leader Rachel, was on site for the 1am load-in where the sol branded Mexican taxi was positioned right inside the station on the main concourse

During the day, the Latino music was blaring out of the car while the sol team interacted with commuters and tourists, giving out money off vouchers and scratchcards. At night, extra staff hit the local on-trade accounts in the station to offer people scratchcards to win a free bottle of Sol.

This was part of the activity in London in the final week of a 6 week tour across 8 cities with 12 staff and 6 branded classic VW beetles.